A Digital Marketer's Guide to Navigating CCPA
Event summary
California Consumer Privacy Act (CCPA) is rapidly approaching and digital marketers should be prepared. The Privacy landscape is evolving, and that's going to require important adjustments to your integrated marketing strategy, but what does that mean?
We'll cover core marketing use cases and practical lessons on how to navigate CCPA law and answer the most pressing questions digital marketers need to answer before the 1/1/2020 deadline.
This webcast includes:
• An overview of the requirements and technicalities of CCPA
• A breakdown of how CCPA affects integrated marketing tactics
• A preparation plan for digital marketers
• Examples of compliance from digital marketers
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