Press Release

Toluna Acquires MetrixLab

May 17, 2023

London – May 17, 2023 – Cooley advised Toluna, a global insights technology and panel provider, in its acquisition of MetrixLab, a market research and insights leader from Macromill. Lawyers David Bresnick, Natasha Kaye and Harry Calkin led the Cooley team.

Toluna’s global insights capabilities will increase through the addition of MetrixLab’s scientific methodologies and human intelligence-powered solutions. The acquisition is expected to close June 1, 2023. Macromill will become a minority equity shareholder in Toluna after the acquisition. Cooley previously advised Toluna on its acquisition of GutCheck in October 2022.

Toluna empowers top brands and agencies to conduct research without limits by unifying the best technology, research science, global panel and made-to-measure service to scale their business.

About Cooley LLP

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law.

Cooley has nearly 1,400 lawyers across 18 offices in the United States, Asia and Europe, and a total workforce of more than 3,000.

Related contacts

Natasha Kaye
Partner
London
Harry Calkin
Associate
London
Chris Coulter
Partner
London
Christopher Kimball
Partner
Washington, DC
David Wilson
Partner
London
Christine Graham
Special Counsel
London
sarma-stella-24883-pitch
Stella Sarma
Special Counsel
Brussels
Kristopher Kleiner
Special Counsel
Colorado
Karen Tsai
Special Counsel
Washington, DC
Sharon Connaughton
Special Counsel
Washington, DC
Alex Mitrea
Associate
London
Marzia Di Candido
Associate
London
Leo Spicer-Phelps
Associate
London
Michael Shen
Counsel
Shanghai
Sydney Sawyier
Associate
London
Jarrett Burks
Associate
London
Jan Lang
Associate
Brussels
Carolina Ljungwaldh
Associate
London

This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you or your organization and Cooley LLP, Cooley (UK) LLP, or any other affiliated practice or entity (collectively referred to as “Cooley”). By accessing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction and you should not act or refrain from acting based on this content. This content may be changed without notice. It is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. Prior results do not guarantee a similar outcome. Do not send any confidential information to Cooley, as we do not have any duty to keep any information you provide to us confidential. This content may be considered Attorney Advertising and is subject to our legal notices.