Amanda Schneider

Director of Marketing – Business

Full contact info

My passion is inspiring teams to perform at their highest capability while working towards strategic goals.

About Amanda

Amanda leads the team responsible for creative marketing and client development strategies in partnership with the firm’s business department attorneys. This innovative team works alongside Cooley’s attorneys to differentiate the firm and produce growth through strategic initiatives. Amanda leads the team in collaborating with department and firm verticals to provide the highest levels of client service, both internally and externally. Amanda has more than 20 years of marketing and business development legal industry experience.

Before joining Cooley, Amanda was the chief marketing and business development officer at Epstein Becker Green for 14 years. She also worked at another AmLaw 100 firm focused on firmwide strategic projects in partnership with the chief strategy officer. Earlier in her career, Amanda served in consulting and corporate roles.

Passions

Family

Travel

Continuous learning

Education

University of North Carolina at Chapel Hill
BA

Memberships and affiliations

Legal Marketing Association

October 2022

"The Lawyer’s Edge Podcast,” Retain Your Talent: How to Inspire Lawyers to Stay With Your Firm for the Long Run

Amanda Schneider provided best practices in maximizing marketing and business development efforts to retain attorney talent.

“How to Integrate Individual and Law Firm Brands Online”

In this episode of the Passle Digital Masterclass, Amanda Schneider discusses how marketing leaders can effectively balance integrating a firm’s overall brand strategy with the individual brands of its attorneys online.

Amanda participated in a panel at the Legal Marketing Association Mid-Atlantic Conference entitled “Unlocking Your Synergy Superpower – Collaboration Among Verticals Elevates Your Value and Client Outcomes.” She discussed the rapidly evolving landscape of legal marketing, emphasizing the strategic imperative of seamless collaboration across verticals.