Shamrock Capital Invests in Digital Marketing Agency Wpromote

Los Angeles – April 10, 2018 – Cooley advised Shamrock Capital on its investment in independent digital marketing agency Wpromote, marking the first time the company has accepted outside capital. Cooley partner Ray LaSoya led the team advising Shamrock. Terms of the transaction were not disclosed. 

Shamrock’s investment in Wpromote will fuel the agency’s mission of helping its clients grow their businesses online by providing them with end-to-end digital solutions. 

“Mike and his team at Wpromote have done a phenomenal job of building a best-in-class digital agency that achieves superior results for its clients in a rapidly expanding digital advertising market,” said Steve Royer, partner at Shamrock Capital, in a news release. “Wpromote is one of the largest and fastest growing independent agencies in the country and we are excited to help them expand their foothold among companies looking to scale their businesses through digital marketing.”

Shamrock, a Los Angeles-based alternative investment firm with approximately $1.9 billion of assets under management, invests exclusively in the media, entertainment and communications sectors. Founded in 1978 as the family investment firm of the late Roy E. Disney, it has since evolved into an institutional money manager with a leading group of investors, including endowment and pension funds. 

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