Morning Consult Reaches Unicorn Status With Series B Round

Washington, DC – June 9, 2021 – Cooley advised Morning Consult, a global enterprise technology company specializing in intelligent data that powers leaders’ decision-making, on its $60 million Series B financing round, which brings its valuation to more than $1 billion. Lawyers Mike Lincoln, Derek Colla and Justin Rattigan led the Cooley team advising Morning Consult.

Advance Venture Partners led the round, which also included participation from Susquehanna Growth Equity and Lupa Systems. Morning Consult will use the new capital to develop proprietary SaaS technology, leveraging global data collection and artificial intelligence to power and optimize leaders’ decision making.

“We’re only just beginning to disrupt an antiquated $90 billion industry,” Michael Ramlet, co-founder and CEO of Morning Consult, said in a news release. “This round will power our development of additional AI applications, the continued growth of our global data collection infrastructure and the launch of [Europe, the Middle East and Africa and Asia-Pacific] region commercial operations.”

Morning Consult’s client base represents more than half of the Fortune 500, including four of the top five technology companies, four of the top five pharmaceutical companies, six of the top 10 food & beverage companies and 10 of the top 15 financial services companies. The company’s new unicorn status demonstrates the power of its approach: pairing applied technology with access to more than 100 million people globally is only the beginning of how it is meeting leaders’ decision-making needs.

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