Press Release

Alani Nu’s $1.8 Billion Sale to Celsius

February 20, 2025

New York – February 20, 2025 – Cooley advised Katy Hearn and Haydn Schneider, co-founders of Alani Nutrition (Alani Nu), in connection with Celsius Holdings’ (Nasdaq: CELH) definitive agreement to acquire Alani Nu for $1.8 billion, comprising a mix of cash and stock. The transaction is subject to customary closing conditions, including regulatory approvals, and is expected to close in the second quarter of 2025.

Partners Bill Roegge, Jamie Leigh, Stephanie Gentile and Jeremy Morrison led the Cooley team advising Hearn and Schneider.

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