Wellness

Driven by consumer awareness and demand for healthy products and services that promote wellness, the industry is experiencing rapid growth and interest. We provide trusted counsel to entrepreneurs, established companies and investors, addressing their most critical business needs.

We empower clients to innovate in an ever-evolving market by leveraging our deep knowledge of their products and services, our thorough understanding of the legal landscape under which they operate, and our extensive experience handling matters before regulatory and enforcement agencies at the federal and state level. Our multidisciplinary approach ensures seamless collaboration across related practice areas, such as FDA and healthcare regulatory, strategic transactions, venture financing, data and privacy, trademark, patent, product labeling and advertising, and licensing.

We provide strategic counsel on risk management and litigation avoidance, and defend clients against FTC inquiries on advertising and marketing, federal and state enforcement actions, IP litigation, consumer class actions and product liability matters.

We offer unparalleled access to a vast network of leading venture capitalists, financial institutions and strategic partners, empowering our clients to achieve their next level of success.

Representative technologies and products

  • Clean cosmetics and personal care products
  • Digital health
  • Fitness and equipment
  • Health artificial intelligence
  • Mental health
  • Nutritional supplements
  • Nutrition-focused food and beverage
  • Pet care
  • Wearables
  • Workplace wellness

Representative matters

  • Advised Bluestein Ventures, a venture capital fund that invests in the future of food, on the close of its $45 million in capital commitments for its third foodtech fund. Proceeds from the fund will be invested in 20 to 25 pre-seed to Series A companies targeting consumer-facing technology across the supply chain – such as health and wellness, proprietary foodtech, commerce, and digital technology.
  • Advised BurnAlong, a developer of a fitness platform designed to deliver online personalized well-being classes and social motivation, in its sale to Tivity Health.
  • Advising dietary supplement manufacturers on FDA and FTC compliance issues.
  • Representing Medifast, a nutrition and weight loss company, in trademark counseling and prosecution matters.
  • Serving as primary corporate and trademark counsel to Necessaire, a manufacturer of beauty and care products intended to be used for skin health and personal wellness.
  • Advised Noom, operator of a psychology-based digital health platform intended to provide intelligent nutrition and exercise coaching, on its acquisition of Mindful Media Group.
  • Advised Nutrafol, a leading provider of hair wellness products, on its agreement to sell a majority stake in the company to Unilever.
  • Advised Octave Health, an operator of a behavioral health studio intended to transform the care of emotional well-being, on several financing rounds – including its seed, Series A, Series B and Series C financings.
  • Advised One Medical, a human-centered, technology-powered national primary care organization, on its acquisitions of Iora Health for $2.1 billion and Rise, as well as its subsequent $3.8 billion sale to Amazon.
  • Advised Outside, operator of a digital media company intended to publish a collection of active lifestyle and sports content, on numerous acquisitions – including MapMy, Inntopia, Pinkbike, Trailforks and CyclingTips.
  • Advised PetIQ, a top pet medication, health and wellness company, on its definitive merger agreement with Bansk Group.
  • Advising multiple clean cosmetic brands on advertising, marketing and compliance issues, including substantiation for product performance claims.
  • Defending Poppi, the innovative creator of a popular prebiotic soda aimed at replacing “traditional” sugar-filled sodas, in a consolidated class action alleging that the company falsely advertises that the prebiotics in its products promote a healthy gut.
  • Serving as regulatory counsel for a private healthcare company designing software that displays data generated by FDA-cleared devices and integrates this data into a general wellness platform aimed at encouraging a healthy lifestyle.
  • Managing the patent portfolio of a private medical device company developing biosensor technology for disease management and general health monitoring.
  • Advised Sunnyside, an app and program to help people build healthier habits around drinking alcohol, on its $11.5 million Series A financing round.
  • Advised Sweatpals, a developer of a fitness social platform that connects customers with fitness events, friends and communities in their area, on its $3 million seed financing round.
  • Advised Sweetgreen, a restaurant with a focus on making food from scratch using fresh ingredients, on its acquisitions of Spyce and assets of Galley Foods.
  • Managing the international trademark portfolio for Sweetgreen, including both prosecution and enforcement matters, along with advice on trademark matters relating to the company’s brand for a fast-casual salad restaurant featuring simple, seasonal and healthy food.
  • Advised Thirty Madison, a family of specialized healthcare brands, on its merger with Nurx and acquisition of assets from The Pill Club.
  • Advised Vital Farms, a certified B Corporation and Delaware public benefit corporation that offers a range of ethically produced, pasture-raised food products nationwide, on its $235.4 million initial public offering.