Cooley advised Outside Interactive, a developer of a forward-motion video software technology for treadmill runners, on its $150 million Series B funding round led by Sequoia Heritage, as well as a series of strategic acquisitions. Partner Laura Medina led the teams advising Outside Interactive on the transactions, which include agreements to acquire:
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Outside Television, a Portland-based provider of outdoor lifestyle TV and video programming intended for the adventure sports and outdoor lifestyle sector.
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Outside Magazine, a Santa Fe-based publisher of magazines and stories intended to inspire an active lifestyle.
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TrailBehind (dba Gaia), a Berkeley-based developer of mobile mapping and navigation applications for backcountry adventurers and professionals.
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AthleteReg, a Massachusetts-based online athletic event management and registration service, from Pioneer Registration Services.
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Peloton Magazine, a California-based publisher of a lifestyle magazine dedicated to the beauty of road cycling, from MovePress.
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Pinkbike, the mountain biking news site, as well as Pinkbike's mapping app, TrailForks, and CyclingTips, which Pinkbike acquired in 2019.
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Cairn, an Oregon-based business that sells curated outdoor goods to consumers on a subscription basis.
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Inkwell Media, a Boulder-based premier source for outdoor education and adventure.
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Roam Media, a Boulder-based creator marketing agency.
